Exclusive Partner Engagement
HPCL — Non-Fuel & FMCG Business Development
Sachiv Consultancy served as HPCL's official private-label and brand development partner for non-fuel FMCG growth—creating and commercialising brands including Perfekt Day and Domishield.
- Client
- Hindustan Petroleum Corporation Limited (HPCL)
- Consultant
- Sachiv Consultancy, Mumbai
- Role
- Official Private-Label & Brand Development Partner
- Agreement
- 28 July 2022
- Brands
- Perfekt Day · Domishield
- Mandate
- Exclusive strategic consulting for non-fuel / FMCG business development
- Focus
- Brand ownership through the development cycle—product, market, manufacturing, commercialisation, and channel growth for HPCL's FMCG and non-fuel initiatives
The engagement
Under a Consultancy Agreement dated 28 July 2022, HPCL engaged Sachiv Consultancy as its exclusive private-label consultant and brand development partner for FMCG and non-fuel business initiatives.
The mandate covered the full business-development cycle: opportunity identification, market and product analysis, brand creation, manufacturing coordination, costing and pricing, channel development, and short- and long-term commercial planning—working across manufacturing, production, logistics, legal, and finance.
As HPCL's official brand developer for this programme, Sachiv Consultancy led the creation of Perfekt Day and Domishield, owning the brand-development workstream from concept through commercialisation planning.
Scope of work
Private-label & brand development
Official brand development for HPCL’s non-fuel FMCG portfolio, including creation and commercialisation of Perfekt Day and Domishield in personal-hygiene and related categories.
Market & competitive intelligence
Market and product landscape analysis, customer requirements, trend tracking, and competitor product and pricing review to inform brand and category decisions.
Manufacturing & commercialisation
Contract manufacturing coordination, product and formulation evaluation, costing, price-structure design, and go-to-market commercial planning.
Channels & growth planning
Retailer, distributor and trade-channel development, e-commerce opportunity assessment, sales strategy, forecasting, and short- and long-term business planning.
Brands & outcomes
Perfekt Day
Brand developed and taken through product, manufacturing, and commercial planning for HPCL’s FMCG / non-fuel portfolio.
Domishield
Brand developed and commercialised under the same private-label and brand-development mandate with HPCL.
End-to-end FMCG capability
Market intelligence, product strategy, manufacturing coordination, channel build-out, and business planning delivered as one engagement—not as disconnected workstreams.
Positioning
Combining market intelligence, product development, brand strategy, manufacturing expertise and commercial planning to create scalable FMCG business opportunities.
The HPCL engagement established Sachiv Consultancy as the exclusive strategic partner for private-label and brand development in HPCL's non-fuel FMCG programme—delivering owned brand outcomes such as Perfekt Day and Domishield for a major public-sector energy company moving beyond core petroleum.
Explore similar work
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